Our strategy is to achieve long term returns by:
- Owning a portfolio of world class companies which benefit from the major trends happening in the world around us.
- Advising and operating our portfolio companies exceptionally well
- Maintaining a disciplined approach to capital allocation and creating social value where we can.
Current Portfolio
Shines Capital owns 80% of Shines Digital.
Shines Digital is a results driven performance digital agency based in Sydney, Australia.
We have clients across Travel, Finance, Education, Ecommerce, FMCG, Real Estate, Fashion, Government and lifestyle. We specialise in Google Ads, Facebook Ads, Instagram Ads, Strategy, Data and Analytics.
Shines Capital has a minority shareholding in Vyro.
Vyro Automotive Platform is software that transforms the car buying experience.
We remove friction, delight customers, and maximise revenue opportunities at every customer touchpoint.
Shines Capital has a SAFE with Lessn.
Lessn is the ultimate business payment solution.
Created for business owners, bookeepers and accounts payable professionals, Lessn streamlines your payment automation processes.
Shines capital has a minority shareholding in surf getaways.
Surf Getaways are a surf travel company dedicated to inspiring and empowering women to reach their full potential through surfing.
Shines Capital has a minority shareholding in Niseko Wow.
We are an advisor to the owners of Niseko Wow across M&A, growth strategy and operations.
We continue to assist to transform the business for continued growth to 2030.
Alongside a talented business partner, As 50% shareholder, Co-founder and former CEO, Scot built Switched on Media (now essence mediacom) into Australia’s best digital performance agency over an 8 year period, turning over $15M annually.
Scot sold 37.5% of switched on media in 2012, steering the company to continued growth as director, before resigning from the board and selling his remaining 12.5% shareholding in 2017.
Switched on Media Merged with AKQA in 2020 and in 2024 is referred to as essence mediacom.
Shines Capital provided ongoing growth strategy for Kiroro from 2016 to 2019. As corporate advisors to the resort, we created the companies partnership strategy.
We set up 34 strategic partnerships in the US, Australia and Europe, including a deal with 19 ski resorts in the powder alliance, increasing US visitation by 39% and 15 other deals with other ski resorts around the world.
Kiroro Ski Resort Revenue more than doubled during the period Shines Capital provided it’s advisory services.
What We Do
EXPERIENCED COUNSEL
We offer independent, experienced and discreet counsel to companies on how to achieve better results faster.
We help you execute upon that advice.
ADVICE & ASSISTANCE
We provide advice and assistance across all areas of business management at both a board and operational level.
We help you clean up the mess, and grow.
ALIGN INTERESTS
We identify the key areas of opportunity and solve them, efficiently.
Occasionally, we invest capital in your business. This further aligns our interests.
RAPID GROWTH
If we invest capital into your business we usually help you to sell that business so as to realise a return for our shareholding.
We deliver growth and results quickly.
LEADERSHIP
SCOT ENNIS
Founder and CEO of Shines Capital
Scot is the founder of Shines Capital.
His prior client side marketing career was at P&G (1999 – 2003) and eBay (2004 and 2006), before co-founding Switched on Media (2007), which won multiple advertising awards before successfully selling to WPP (2012 to 2014).
Since 2015 Scot has founded and invested in several companies in both Australia, US, UK and Japan, most notably Shines Digital, widely regarded as one of Australia’s best performance digital agencies. He currently also has smaller shareholdings in Vyro, Lessn, SplitPay, Niseko Wow and Surf Getaways. Scot also is a Board Director of Action Aid Australia.
With 25 years of commercial experience, Scot is a graduate of the Australian Institute of Company Directors and today spends increasing time on projects that create social value.
Scot leads a highly disciplined and analytical team, with a powerful network of contacts. We have deep commercial experience and proven success rates over a sustained time frame. Our offices are in Manly, Sydney, Australia.
CAREERS
GAME CHANGING WORK
At Shines Capital, you have the opportunity to change the way companies, even entire industries, operate.
FORGET STATUS QUO
If you have a healthy disregard for the status quo, and a belief in getting things done with speed, then Shines Capital is for you.
ENTREPRENEURIAL CULTURE
Our entrepreneurial culture provides early, heightened responsibility. We accelerate your career. We generously recognize your contribution and believe in personal development.